My Obsession with Converse
My Obsession with Converse: The Dream of Creating a Campaign
I’ve got this fixation on working with Converse. I don’t know why, but it’d be insanely cool. There’s this ad they put out—voiceovers, quick cuts, and people in different outfits, each pair of shoes telling a unique story. Some were sad, some were funny, and others were just wild, action-packed moments. The whole thing felt poetic, like a visual mixtape of life. And ever since then, I’ve been hooked on the idea of creating something like that.
The Magic of Converse: More Than Just Shoes
I’ve always loved Converse, even if they’re flat and probably bad for my feet. I care about that, but honestly, I don’t care enough to stop wearing them. There’s something about these shoes that speaks to me. I had a pair of John Varvatos leather Converse once—they zipped all the way to the top, and they were one of my favorite pairs ever. When you first open that box, everything’s fresh, clean, untouched. But over time, the shoes change—they mold to you, they pick up scuffs, lose color, get stained. They become more than just shoes; they become a part of your story.
The Vision: Turning Stories into a Campaign
I’ve always imagined creating a campaign for Converse that dives into the identity these shoes take on. Each pair tells a story—their character evolves with every step, every experience. You can wear them with anything—a nice outfit, a casual one, workout shorts, a suit, whatever. They fit every scenario, every vibe, every version of you. They’re not just shoes; they’re a canvas of life’s moments.
A Campaign of Real Stories
I’d love to create something that feels raw and authentic—social stories, graphic design, photography, a documentary-style approach. Imagine interviews with people who’ve worn their Converse through different stages of life. We’d see how the shoes have been with them through highs, lows, and everything in between. I picture it as a series of visuals and stories that capture the essence of how these shoes become part of us.
Why Converse? Why This Campaign?
For me, it’s not just about a brand; it’s about what Converse represents—adaptability, identity, and the stories we carry with us. I want to be the artist behind a campaign that feels genuine, that tells my story through the shoes I’ve worn, and how they’ve been a part of every step of my creative journey. Who knows, maybe one day these shoes and their stories will be worth something more.
