The Hard Truth
The Hard Truth: Behind the Scenes of Building Something from Nothing
Hey, let me bring you into my world for a minute. You see all this content? The videos, the blogs, the posts—10 years of putting myself out there, turning ideas into something real. But here’s the truth: what started as this wild creative outlet turned into my lifeline. It became how I survive, how I pay the bills, how I prove to myself—and maybe to the world—that I can build something from nothing.
But right now? It’s hard.
I mean, really hard.
The Struggle of Right Now
I’m 36, and I’m out here trying to make this agency work. I’ve been creating for a decade, but the real business? That started in 2019 when I legit made this thing official. Taxes, invoices, contracts—I’m talking about the unglamorous, gritty stuff that no one puts on their highlight reel. And if I’m being honest, it’s a lot. I’m learning things I wish I’d known years ago.
I’m still figuring it out. I’m still here, in the trenches, trying to piece it all together.
The Stuff No One Prepares You For
Let’s talk about the stuff no one warns you about:
Mindset: It’s not just about grinding; it’s about rewiring how you think about everything. Every success, every failure—it’s all in your head before it ever shows up in your life.
Client Psychology: Clients aren’t just paychecks—they’re people, with moods, with expectations, and sometimes with baggage that has nothing to do with you but becomes your problem anyway.
Running a Business: It’s not just creating; it’s handling every damn detail. Invoices, emailing, signatures, taxes—every tiny thing adds up. And for someone like me, it doesn’t come easy.
Personal Battles: It’s not just business that’s tough; it’s health, time, and money. It’s juggling everything and still trying to show up every day with enough energy to keep going.
The Creative Fight
I’m looking at this ever-evolving landscape of creators, and I know I’m in the right place at the right time, but it doesn’t always feel that way. I’m pushing against this wall, trying to break into the next level where everything needs to be on another level—more refined, more aggressive, more...everything. It’s the kind of work that blows people away, but it’s also the kind of work that takes everything you’ve got.
I know what it’s going to take: A rugged team. A mindset that’s ready to pivot and adapt at every turn. It’s the startup mentality—working harder, thinking faster, and staying hungry.
This Is Where I’m At
So, this is me sharing where I am right now. Building this agency, struggling with the weight of it all, but also knowing deep down that I’m not done. Far from it. I’m still learning every day—about business, about myself, about how to keep moving forward when it feels like everything is pushing back.
I’m sharing this because maybe you’re in the same place. Maybe you’re building something and feeling every bump in the road. Maybe you’re out here trying to level up, wondering if you’ve got what it takes.
Well, here’s the deal—I’m right there with you. Still pushing. Still figuring it out. Still believing that the next level is out there, and it’s worth the fight.
So let’s keep going, together. Because the journey’s far from over, and the best chapters? They’re still unwritten.
