Being Ignored
A Creator’s Truth About Client Disconnect
I want to talk about something that doesn’t get discussed enough in the Creator world: the gut-punch feeling of being ignored by potential clients. As creators, we put our passion, time, and energy into building connections. When we reach out, it’s personal—it’s us saying, “I believe in your brand, and I want to help you grow.” But what happens when that interest isn’t reciprocated? What happens when you’re left on read, strung along, or ghosted after an initial spark?
The Rollercoaster of Building Client Relationships
I can’t count how many times I’ve experienced this. You reach out, have a great conversation, and start building rapport. The client seems eager—they say they want to create, to work together. And then… silence. Weeks go by with no response. You follow up, trying not to be a pest, giving them time and space to live their life. When you finally get a reply, it’s like hitting reset. The same promises, the same enthusiasm, and then nothing. It’s a pattern, and it’s draining.
This isn’t about business as usual. It’s about respect. I’m a creator running a small boutique agency, reaching out because I believe in what you’re doing. I want to work with a select few—brands I genuinely admire. So when I’m ignored or strung along, it feels deeply personal and disrespectful. I’m not just a vendor; I’m someone who cares about the work and the partnership.
Changing the Narrative: Creators Deserve Better
It’s easy to say “that’s just business,” but let’s be real—business is human. We wouldn’t treat our clients this way, so why is it okay when it happens to us? We’re not here to beg for attention or play the victim, but it’s frustrating when our time, effort, and belief in a project go unacknowledged.
Creators aren’t just vendors. We’re partners, problem-solvers, and believers in your brand. We give our time and energy because we see something worth investing in. It’s time to change the narrative. Mutual respect, clear communication, and honest engagement should be the standard—not the exception.
So if you’re reading this and you’re on the other side of the table, just know: we’re not just looking for work; we’re looking to build something meaningful with you. Don’t leave us hanging—because that hurts more than any business loss ever could.
