Turning Life into Stories
How I Create Content for Kacey Taormina: Turning Life into Stories
When I started working with Kacey Taormina back in 2019, I was honestly timid. I wasn’t sure how to connect with someone like her. She came to me through a referral, and while I had some experience, working with her was a whole new level. Over time, I got to know Kacey—not just as a realtor, but as a mother, a wife, and a deeply passionate individual. I sat in cars with her, asked endless questions, and learned her story inside out. This gave me the blueprint I needed to create content that felt real, relatable, and distinctly her.
Building a Connection: From Camera-Shy to Confident
At first, our content was straightforward—staticky, to-the-camera videos. But as we grew, so did Kacey’s confidence. She started speaking with a tone that was authentic and captivating. My goal was to make her feel like the camera was just another part of her—like it was natural to speak her truth. We began to capture her real thoughts, her raw emotions, and her unique insights, blending them into content that resonated deeply with her audience.
Developing Content Pillars: From Real Estate to Real Life
We crafted content pillars around her key roles and passions, each with its own subtopics. Here’s a glimpse into how we structure her content:
Real Estate:
Residential: Focuses on people in transition—getting married, having kids, or coping with the loss of a loved one.
Commercial: Targets investors, whether they’re new to the game or seasoned pros, exploring what they need to know and expect.
Motherhood and Health:
Cooking: Showcases quick, healthy recipes that connect her with her audience through the universal language of food.
Fitness: Highlights her commitment to staying active, capturing workout routines and tips on maintaining a balanced lifestyle.
Community and Connection:
Community Involvement: Features local places like gardens, restaurants, or market spots, where Kacey engages with people and learns their stories.
Everyday Conversations: Involves spontaneous interactions with strangers, from Home Depot to local markets, reflecting her genuine curiosity and passion for community.
Evolving the Storytelling: Human, Emotional, Authentic
We didn’t just focus on her business; we tapped into the emotional and human aspects of her life. We created content around the challenges of being a working mom, the meaning of hard work, and the values she learned from her own parents. These stories aren’t just marketing—they’re reflections of who Kacey is. Every piece of content serves a purpose: to connect, to inspire, and to show that behind every real estate transaction is a person who cares deeply about her clients and her community.
Creating Content That Feels Real
From her day-to-day life to her professional expertise, we’ve created a system that captures every facet of who Kacey is. Each video, each photo, each snippet is crafted with intention. It’s about making her more than just a realtor; it’s about making her a relatable figure who resonates with her audience. And that’s what content creation is all about—telling the stories that matter and making people feel seen, heard, and connected.
