Why Everyone’s Strategy Fails You—and How to Build Your Own
Let me be blunt: following someone else’s strategy is a fast track to mediocrity.
Sure, it’s tempting to look at what works for others, copy-paste, and hope for the best. But here’s the kicker: it doesn’t fit.
Because you’re not them.
You don’t think like them.
And your audience doesn’t connect with you in the same way.
For someone like me—a personal videographer—strategy isn’t some cookie-cutter template. It’s personal. It’s raw. It’s tailored to the human being I’m working with.
The Problem with Borrowed Strategies
Other people’s strategies are like wearing someone else’s clothes. Sure, they might look good on the rack, but when you put them on, they pinch in weird places, sag where they shouldn’t, and just don’t feel like you.
What works for them might not resonate with your audience. Why?
Because their voice, their goals, and their quirks are different from yours.
And when it comes to content creation, authenticity is everything.
My Strategy: Strip It Down to the Real You
As a videographer, my job isn’t just pointing a camera and hitting record.
It’s about helping you show up.
The real you.
I start with a simple goal: uncover who you are when the camera’s rolling.
No fake personas. No cheesy scripts. Just your unfiltered self.
To get there, I put my clients through the wringer:
Test, test, and test again. We try voiceovers, skits, raw shots, polished edits, iPhone videos, pro camera footage—you name it.
Find your groove. I push until I see the magic. The moment where you stop pretending and start being.
Measure and adapt. What resonates? What flops? I dig into the comments, the DMs, the analytics.
This process isn’t quick. It’s not easy.
But it’s worth it.
The Secret Sauce: Alignment
Once I’ve got the real you, I go deeper. I don’t just ask what you want to achieve—I want to know why.
What drives you?
What scares you?
What flaws are you hiding that could actually connect you with your audience?
When I align your raw, authentic self with your ambitions—whether it’s building a startup, becoming a thought leader, or launching a brand—we hit the sweet spot.
The Kubrick-Fincher Approach to Content Creation
Here’s where I channel my inner Stanley Kubrick or David Fincher.
If it’s not right, we do it again.
And again.
And again.
Because mediocre content doesn’t cut it. I don’t want you to “just get by.” I want people to feel something when they see your videos.
I’ll tell you when it’s cheesy. I’ll make you redo it until it’s authentic. And I won’t apologize for pushing you to greatness.
Measuring, Iterating, Winning
Here’s the kicker: creativity isn’t guesswork—it’s a system.
We measure everything:
Likes.
Comments.
Shares.
DMs.
This data isn’t just numbers; it’s your audience speaking to us. And we listen.
Then, we tweak. Refine. Improve.
The faster I learn you, the faster we create content that works.
Your Strategy, Your Way
So, if you’ve been trying to force someone else’s strategy to fit your world, stop.
Instead:
Strip it down to who you really are.
Align your authenticity with your ambitions.
Test, measure, and adapt relentlessly.
Ready to create content that feels like you and resonates with your audience?
Let’s toss the templates and start building your strategy—one that actually works. Drop me a message, and let’s get to work.
