Jasmine Star

Working with Jasmine Star over the past seven years has been nothing short of a transformative partnership. From the beginning, we focused on building her personal brand and helping her launch multiple businesses, including her membership program. The results? Her team has grown exponentially, and Jasmine has become a sought-after speaker and business authority.

Our strategy with Jasmine was all about creating high-quality content that truly captured her journey as a founder and entrepreneur. We weren’t just documenting her business—we were documenting her life. From filming her travels to masterminds and events to local boutique collaborations, we were able to showcase Jasmine’s unique blend of hustle and authenticity. This wasn’t just about business; it was about showing Jasmine as a human, someone who could connect with her audience on a personal level.

We tested everything. From short-form snippets to long-form YouTube and LinkedIn videos, we experimented with different content types to see what resonated best with her audience. We even helped her launch and grow her podcast, coaching her on how to speak confidently and naturally on camera. Our focus each month? Producing over 20 pieces of content—photography, short videos, long videos, and podcasts. And from those long-form videos, we’d extract smaller, bite-sized pieces to maximize their impact across platforms.

Ultimately, our approach was about crafting Jasmine’s authority in the business world while making sure her audience saw her real side. It’s that blend of expertise and authenticity that’s driven her incredible growth and solidified her as a true leader.