Dr. Desiree Yazdanshenas

When it came to working with Dr. Desiree Yazdan, the challenge was clear: how do you capture a powerhouse dentist in action, build up her coaching program for industry peers, and create high-quality, story-driven content—all in under four hours per shoot? Desiree is an incredibly busy woman. She’s running her dental practice, managing a growing team, and ensuring her clients receive top-notch care. Time is her most valuable asset, so we had to maximize every minute.

Thankfully, Desiree is an idea machine. She shows up ready to go, and my job is to execute her vision, ensuring she not only looks confident on camera but that the visuals match the professionalism and authority she brings to the dental industry. My approach? Efficiency is key. Every time we film, I make sure to gather as much B-roll as possible. That means capturing Desiree walking into the office, interacting with her staff, close-ups of her hands at work, shots of dental tools and machinery—anything that helps visually tell the story without needing extra time during the shoot. This B-roll becomes a treasure trove of visual assets we can use across multiple videos, keeping content fresh without needing to film every little detail repeatedly.

The goal is to make Desiree’s coaching content as polished and professional as her practice. By creating a library of high-quality footage, we can overlay visuals over her talking points, whether she’s sharing industry knowledge or diving deep into her coaching program for fellow dentists. The result? Content that’s visually appealing, polished, and always on-brand—showcasing Desiree as both a top-tier dentist and an expert mentor to her peers.

This approach allows her to share valuable insights while maintaining that air of professionalism, without the fluff or cheesiness. Every piece of content reflects her expertise and high standards, helping to grow both her business and her influence within the dental industry.