Kacey Taormina
Here’s how I create for Kacey Taormina, and let me tell you—it’s been a journey since we started in 2019. At first, I was timid, unsure of how to work with someone like her, even though I had a solid skill set and had worked with a friend of hers. But as time passed, I got to know Kacey beyond just her business. I learned about her as a mother, wife, and passionate individual. We’d have long conversations, digging into her family, her values, and her upbringing. That was the key. It gave me a blueprint to truly understand her—and to create content that not only showcased her business but also humanized her.
Our goal was always to create content for social media, but over time, it evolved. We started with simple, direct-to-camera videos, but soon I realized her voice—her tone—was crucial. When Kacey speaks with authenticity, it resonates. So we began crafting content where she shares her truth, whether she’s delivering real estate insights or opening up about her life. You can hear it in her voice now, this blend of confidence and connection.
We’ve built content pillars that reflect every facet of her life. There’s real estate, of course, both commercial and residential, with subtopics like guiding first-time homebuyers, helping families in transition, and talking to seasoned investors about the mindset needed for success. Then, there’s content about being a mom, balancing family life with work, and what hard work means to her. These pieces dig deep into her emotional side, showing her struggles and triumphs as a mother managing it all.
Next, her health and fitness content. This covers everything from quick, family-friendly meals to workout routines, always with an emphasis on efficiency and connection through food and movement. And let’s not forget the community angle. Whether she’s chatting with strangers at Home Depot or highlighting local businesses, Kacey thrives on connecting with people, making this a core content pillar that shows her real-world interactions with those around her.
Each of these content buckets—real estate, motherhood, health, community—has its subtopics, creating endless possibilities for storytelling. And over time, we’ve honed this process, ensuring that each piece of content is both authentic and on-brand for Kacey. Now, her audience sees her not just as a realtor but as a person—someone who’s living a full, dynamic life, and is deeply connected to her community. That’s the secret to creating content that truly resonates.
