Content isn’t just about fancy setups or big ideas—it’s about finding stories in the everyday. From folding laundry to cleaning your workspace, there’s a story in every moment. The key is to make people feel something, to connect through relatable experiences. Whether you’re building a brand or just sharing your day, remember: the best content comes from the world around you. Here’s how to turn the ordinary into something memorable.

I’ve been telling my clients to think bigger, and now I’m taking my own advice. It’s not just about creating content; it’s about building the systems and automations that free up time and scale impact. From developing valuable freebies to setting up a community platform, I’m obsessed with creating a seamless experience that moves people from free value to paid opportunities. This is my journey into automating, scaling, and growing beyond just one person.

Creating content that feels real isn’t just about pointing a camera—it’s about understanding the person behind the lens. Working with Kacey Taormina taught me the power of connecting deeply, asking the right questions, and building content that reflects her life, passions, and story. From capturing her journey as a realtor and mother to engaging with the community, it’s about turning everyday moments into something authentic and impactful. Here’s how we crafted content that resonates beyond the screen.

From Artist to Entrepreneur: The Obsession with Building Something Bigger" chronicles my transformation from an order-taker to a driven entrepreneur, fueled by a desire to create a lasting impact. Growing up, I yearned for more than just following orders; I aspired to leave my mark as an artist. The reality of building a sustainable creative career revealed the importance of mastering business—not just for profit but to honor my family's journey and establish a legacy. My obsession with learning has led me to study successful companies and refine every aspect of the client experience, ensuring that my agency feels exclusive and effortless. Ultimately, this journey is about more than business; it’s about crafting something enduring that reflects my passion and commitment to creating a legacy that will outlast me.

Overwhelmed with too many projects and no clear way to manage them, I found myself lost in the chaos of client demands and deadlines. So, I set out to solve my own problem—and ended up creating VidProject.io. This is the story of how I turned my struggle into a platform built for every creator who’s tired of the juggle.

Being a creator isn’t just about making content—it’s about staying curious and constantly learning. From studying music videos to diving into the techniques of Renaissance masters and modern artists, I’ve built my creative mindset by exploring what fascinates me. Whether you’re 13 or 36, the key is to keep experimenting, stay inspired, and push your creative boundaries. Here’s how I’ve turned curiosity into my biggest asset as a creator.

Building from nothing is never easy. Ten years of creating, hustling, and learning the hard way. This is the real behind the grind—where the past meets the present struggle, and the vision for tomorrow keeps me pushing forward. Get a glimpse into the journey of building an agency from the ground up, one hard-earned lesson at a time.

Putting in the late hours isn’t just about getting the job done—it’s a conscious choice to grow. Every project sharpens my skills, my perspective, and my passion, just as my clients are grinding on their own craft. We’re building something together, pushing each other to be better. This work isn’t just for them; it’s for me, too. Here’s why every hour spent is an investment in becoming the best version of myself.

Running an agency isn’t just about doing the work—it’s about constantly experimenting, tweaking, and finding new ways to improve. From testing pricing models and outreach strategies to building automations and engaging my team, I’m in the grind, making every process smoother. It’s messy, but each experiment is a step toward building something better. Here’s a look behind the scenes at how I’m evolving my agency to keep pushing forward.